[Sales Letter] Contracted Services Cold Call Letter

This is a cold call sales letter I wrote to generate sales of contracted services of fire alarm inspections. The campaign went great and the client saw a big increase in the number of contracts.


First, thank you for being a valued customer. We truly appreciate it.

You know that keeping the people in your building safe and protecting your investment is incredibly important. At [Company redacted], we can help ensure that safety and protection with preventative maintenance for your fire alarm systems.

Regularly inspecting and servicing fire alarm systems helps reduce costly false alarms and can minimize complaints from your building’s tenants. It can also help save lives by identifying and repairing problems before there’s a danger. Don’t leave yourself exposed to risk.

[Company redacted] can be your single source for fire alarms, security, and monitoring. Our services are affordable and we work with your schedule so there’s no interruption to your business. Our experienced technicians are specially trained in inspecting and maintaining fire alarm systems from all manufacturers. Plus, all inspections performed by Advanced Security Systems comply with local, state, and national regulations and we can provide documentation to verify you’re in compliance.

Lower your risk, and stay safe. Contact us today or expect a call in the coming days from me for your no-cost, no-obligation assessment.



[Name redacted]